I just spoke with an old friend Juzar Hasta. He’s now with Vivisimo. We had the chance to talk a bit about search engine technologies. They claim to be able to only pull the relevant material on a search. But how would they know? I’ve got my ideas on search, and I think that search is the wrong analogy. When you search, you are often alone, un-aided. Having to make choices on your own, with no guidance.
I want an intelligent interactive conversational search. Much like I have with people. For example I don’t want "Results 1 – 10 of about 26,400,000 for pyramid [definition]. (0.05 seconds) ". (BTW, why would I care how long it took?)
Funny thing, on my search for Pyramid on Google the # 2 listing is a brewery. I’ll bet they PR people are working hard to knock Wikipedia off the top slot! And for a global resource based on ‘human interaction’ Google ranks the FDA food pyramid #3. I’m thinking it’s time that our kids be assigned more homework, and get the pyramids of Giza (currently query result # 9) moved up a little in the Google ratings…
Back to the topic at hand. I’m more into a conversation. One of the problems of search – is determining the context of a search. Why is this so difficult? Context can be easily determined with a simple conversation.
The pyramid I was looking for – was a computer company that I used to work for of San Jose.
If the conversation went something like this:
Me: Pyramid
SearchEngine: So, with 26 million hits, the primary topics are some big honkin structures in Egypt, beer, the FDA food thing and the mathematical structure. Is it one of those? If not, can you give me some hints – think time, place, related items.
Me: San Jose
SearchEngine: Ok, I think we’re getting closer. Less than a million hits. First, you mean "San Jose" – like the place right?
Me: Yup
SearchEngine: I’ve found a number of businesses in San Jose, and some news articles. If it’s a business, what type of business? If it’s news related – do you know the time, or anything else about pyramid that might be in the story? If it’s neither, then I’m going to need another hint. Maybe is it something related to supernatural activity?
Me: Computer business
SearchEngine: Great – I’ve found a number of references to a Pyramid Technologies, a computer company that used to be in business in San Jose, CA. Is that correct?
Me: Yes
SearchEngine: Now we’re getting close I’ll bet. What about that company are you interested in? I have news releases, old documentation, people that used to work there, archives of the old web-sites, some pictures, public filings…
Me: …
So, it’s kind of like 20 questions. I don’t expect to hit on the first query, but hey – give me some help and direction. Or really, the conversation is like what I would have with a librarian, or research assistant.
And once I’ve found what I’m after, if they could suggest some follow-on information that may be of interest. One of my favorite things when I’m doing research is not finding what I’m after, (that’s expected), but finding other interesting, somehow related items. So, search engines – help me find what I’m after, and some other good stuff along the way!